Citibank Mission, Vision & Core Values
Our mission statement and principles
Citi works tirelessly to serve individuals, communities, institutions and nations. With 200 years of experience meeting the world’s toughest challenges and seizing its greatest opportunities, we strive to create the best outcomes for our clients and customers with financial solutions that are simple, creative and responsible. An institution connecting over 1,000 cities, 160 countries and millions of people, we are your global bank; we are Citi.
The four key principles-the values that guide us as we perform our mission-are:
Common Purpose – One team, with one goal: serving our clients and stakeholders.
Responsible Finance – Conduct that is transparent, prudent and dependable.
Ingenuity – Enhancing our clients’ lives through innovation that harnesses the breadth and depth of our information, global network, and world-class products.
Leadership – Talented people with the best training who thrive in a diverse meritocracy that demands excellence, initiative and courage.