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First City Monument Bank Mission & Vision

Vision

To be the premier financial services group of African origin.

Mission

To attain the highest levels of customer advocacy, be a great place to work and deliver superior and sustainable returns to our shareholders.

Core Values

EXECUTION

• We set clear goals and priorities
• We vigorously follow through on their attainment
• We remove barriers to effectiveness
• We have the right people in leadership roles

PROFESSIONALISM

• We play by the rules
• We uphold integrity
• We pursue personal development and learning (e-learning)
• We treat colleagues and customers fairly

INNOVATION

• We innovate to solve customer problems
• We innovate to reach new customers profitably
• We measure, report to the Board and reward innovation performance
• We dedicate people, processes and capital towards innovation

CUSTOMER FOCUS

• The voice of the customer drives our actions and initiatives
• We are proactive towards our customers’ needs
• We strive to save customers’ time and increase their prosperity

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